On September 17th 2013, Take-Two Interactive released Grand Theft Auto V to much fanfare and hype. Twenty-four hours later and with $800 million in combined sales, GTA V became the highest-grossing single-day product in Take-Two’s history.
While these figures are staggering for single-day sales, Take-Two has indicated that the Japan and Brazil regions have yet to launch and that those figures will be added to the first-day sales numbers in the future. Is $1 Billion in sales possible for a launch-day product?
Take-Two Interactive CEO Strauss Zalnick has this to say
“All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V. Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry's new standard for creativity, innovation and excellence.
Beginning at midnight on Monday, consumers around the world gathered in anticipation to be among the first to experience the evolution of this remarkable series. In North America alone, more than 8,300 stores opened their doors at midnight to welcome fans whose loyalty and enthusiasm were rewarded with what The New York Times called 'the most immersive spectacle in interactive entertainment'.
We are incredibly proud of Rockstar Games' creative achievement and could not be more pleased with the success of this launch.”
Grand Theft Auto V released to the Xbox 360 and PlayStation 3 console platforms on Tuesday, September 17 2013. The upcoming multiplayer addition is expected to be released within the next month. PC platform release information has not been made available at this time but is rumored to appear within the coming months.